Do you still associate photography with the wind-up disposable cameras you used at summer camp? Do you consider your selfie-taking skills to be the majority of your photographic abilities? You’ve arrived to the correct place!
Do not break out in a cold sweat if your manager has requested some “high-quality” product shots to advertise your company or to utilise in web advertising. With these fourteen product photography tips, ideas, and approaches, I’m convinced you’ll learn everything you need to know.
But why should you pay attention to what I’m saying? Well, not to boast or anything, but my dark-room photography talents earned me AP college credit back in the day. In college, I majored in studio art, and I’ve continued to enjoy photography in my leisure time. My preferred instrument is no longer film or even my DSLR, but rather my iPhone, which is always in my hand (sad, I know). It’s incredible how far camera phones have progressed. You don’t even need pricey equipment to get the job done anymore because your iPhone has a built-in, high-quality camera.
And once you’ve completed the task, your boss will be astounded, and your products will fly off the shelves. High-quality product photography is crucial for online businesses: Visual appearance is the most important aspect in determining whether or not to buy something, according to 93 percent of consumers. So let’s get started with some basic product photography tips and tactics that will take you from amateur selfie photographer to almost-professional business photographer in no time.
Beginner’s guide to product photography
You probably don’t have much time to study photography between optimising your Google Shopping data feed and producing high-converting Amazon product descriptions.
As a result, we’ll start with five basic product photography suggestions for newbies.
1: Make sure you have adequate lighting.
Let’s start with lighting for product photography. Without adequate lighting, neither your product nor your background will appear as they do in person. In an essay for the Digital Photography School, Tony Northrup says, “A white background without light does not seem white in the photo; it appears grey.”
Lighting for product photography comes in two varieties: studio lighting and natural lighting. The product you’re photographing, the purpose of the photo, and the platform you’ll use to promote it will all influence the setting you choose. Natural lighting is ideal for product photography of edible items, people, and clothing, and these natural-looking shots can be used on social media platforms such as Instagram.
2: Make use of a tripod.
Tripods may appear to be a nerdy, pointless piece of photographic equipment, yet they make a significant difference in the clarity and quality of your product photographs. They’re also not always pricey or difficult to use!
Tripods are simply stands that hold your camera steady while you hold it in your shaking hand. When you use a tripod, you can reduce blur, which is important if you want your product photos to look professional and high-quality.
3: Aim for a good edit.
Have you ever remained up late, half-awake, writing a paper, thinking to yourself, “I’ll just edit this in the morning.” Then, when morning comes, you have to start the task all over again because your initial draught is so shoddy that editing it takes longer than scrapping it.
This is what happens when you’re a slacker photographer. Think again if you think you can slap together some shoddy product photos and work your Photoshop magic on them. While picture editing is a talent that can significantly improve the quality of a product photograph, these alterations are limited. I like to think of editing as doing minor tweaks to a piece of art that is already stunning. This is a problem if you need to modify the background or fully crop something out.
4: Enroll in a basic photo-editing course.
While most editing should be modest, it is still an important skill to have in your product photography toolkit. Small tweaks, such as adjusting the saturation or hiding minor faults in your product shot, can make a big difference in the final product.
The problem with editing is that there are so many things you can do that attempting to do it on your own without any formal instruction can be overwhelming. You’ll want to learn some core information from the pros, especially if you’re using a tool like Photoshop, so you don’t feel utterly overwhelmed while editing your product photos.